GOOGLE ADWORDS PAY PER CLICK ADVERTISING
Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”.
The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!
WHY ADWORDS ARE IMPORTANT
10 BENEFITS OF ADWORDS FOR SMALL BUSINESS
Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results. To simplify things, if you have a website up and running you can quickly create an adwords account, setup your ads and run them in the Google network and start getting traffic.
This is a very simplified version of how it works but I just wanted to help you understand that PPC is very efficient when it comes to reaching your target audience in the fastest possible way.
Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.
From the time you start PPC you know how much you spend and if you are generating profit or a loss. There are many reports and KPIs that provide you with all the information you need, data that is essential to marketing departments and CEOs.
I love SEO and for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices (Hint: View our comprehensive SEO checklist) BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.
When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.
Anyone who uses Google AdWords regularly will immediately tell you that it’s an extremely flexible marketing platform.
It’s suitable for all kinds and sizes of organizations. You can literally turn Internet traffic on and off using this system.
This platform is also compatible with a wide range of other marketing platforms and software systems.
You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority and leader in your industry.
PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitors ad and you just lost a customer.
When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.
Let’s say you want to test which product headline or ad copy will perform better in a campaign. What you can easily do is setup different ads in a Google Adwords campaign, run them for a couple of weeks online and analyze the results. The ad with the highest CTR (Click Through Rate) has probably the most attractive copy for users.
PPC platforms like Google Adwords and Bing Ads provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This is considered a business advantage because without the right tools and reporting system is like swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy can give you the right results.
Why Google Adwords Are So Important
If you’re wondering whether or not it’s worthwhile, Here are 4 reasons to use Google Ads.
Other Types Of Online Marketing
Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem).
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Why Your Small Business Needs Google Adwords
You’ve created a great website, you develop amazing content, you have social media accounts, and you do your best at engaging your audience… but if you’re not utilizing Google AdWords your online presence SUCKS!
No matter how big your company is, it’s essential that you’re being found on the first page when searched for on Google. In today’s fast-paced, Ad intense, over hyped marketing environment you have to be number one or you will lose.
The problem with most advertising is that it can’t be measured. Sure you can always ask how your customers found you, but that takes time. With Google AdWords every click, every impression, every visitor to your website can be tracked and used to enhance your online advertising.
Google AdWords is probably the only advertising you will ever use where you get what you pay for. Because Google AdWords is pay-per-click, you don’t pay unless a potential customer clicks on your ad.
Google AdWords doesn’t require you to spend thousands of dollars in order to reach your potential customers. If you want to dip your toe in and test AdWords out you can spend as little as $1. This probably won’t get you anywhere but the point is clear, it’s your choice. We have clients that are spending as little as $500 a month and clients that are spending well over $10,000 a month.
Adwords allows you to get local. Cutting through the noise to get to your prospective customers. With location targeting options your business, whether it’s local (such as a neighborhood restaurant, boutique or doctor’s office) or regional (such as a credit union or health center) can be seen by your customers.
With Ad Extensions you can enhance your Google Adwords with phone numbers, addresses, app downloads, site links, reviews, and so much more. The best part, they don’t cost anymore and just like the ads you’re only charged when someone clicks on them.
AdWords is all about keywords. The more targeted your keywords (and keyword phrases) are the better Google will rank your ad.
This is when knowing your customer is SO important. Put yourself in their shoes. What are they searching when they are looking for your service or product?
Mobile is becoming the king when it comes to advertising. Mobile is now more popular when it comes to search than desktop, with a whopping 51% of all time spent on digital media coming from mobile devices. This is a statistic you ignore at your own peril.
Google AdWords gives you a ton of mobile optimization tools and allows you to target with both text and image ads.
One of the best parts of Google AdWords is that you can run multiple ad campaigns for each marketing objective you have.
Let’s say you own a women’s boutique you can run ads for:
- And dresses
Google AdWords take time. We tell our clients it takes at least 3 months to get the perfect ad. With AdWords it’s easy to monitor your ROI and tweak your copy to get the results you desire and improve your profits.
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