Why You Need Online Marketing
Take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet is tops of the list.
The world of marketing has been changing every few months for the past few years. Companies that traditionally do their own marketing are often finding it hard to keep up with the latest effective methods. However, a flexible but structured digital marketing strategy is one of the best ways to achieve sales goals.
You can see your small business growing because digital marketing provides equal opportunities to every business. It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing. They can stand in perfect competition with the established businesses. Also, they can make the full use of digital marketing by engaging different clients on different platforms.
Digital marketing does not require huge investments. Small businesses can find digital channels that work and do not require much cost to be spent. Digital marketing, hence becomes a ray of hope for small businesses.
Conversions can be tracked by understanding the traffic that turns into subscribers, leads and deals. Good news: The conversions with digital marketing are higher when compared to other forms of marketing. Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions.
A successful digital marketing strategy gives more conversions. The revenue also increases as a result of higher conversion rates. Companies that use social media generate 78% more business compared to the companies who do not use social media marketing. The response from email marketing is also high. A combination of content marketing with other marketing strategies together brings a high response and resultantly impacts the revenue.
One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment. The interactions done with target audience are result-oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing.
Digital marketing also includes mobile marketing. There is no doubt attached to the fact that people are increasingly using mobile phones these days. Companies, therefore, are making their websites responsive on mobile.
Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain maximum possible clicks to your websites and marketing platforms. Gradually, more people start to recognize your brand and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers.
Social media tools like YouTube, Twitter and Instagram hold the power to influence the general public. The inclusion of social media tools has given birth to influencers. This particular breed of influencers has the incredible power to influence the decision of the general public. Hence, companies no longer have to endorse celebrities to boost sales of the product or service. The beauty of influential marketing is that even ordinary people, holding no extra credentials can also become influencers and generate interest for millions of people.
Digital marketing lays down a mix of digital techniques that impacts the decision of potential customers. Call-to-Actions or CTA’s guides the users on what to do next.
With the help of the specific tools, you can easily measure results for each and every digital marketing platform. This will help you to evaluate performance and help you in making decisions.
So why is Internet marketing so important? Put simply, because you can generate higher revenues at lower costs at any time of day or night. So it is an absolute necessity.
How Internet Marketing Benefit Us
After discovering the wide range benefits of internet marketing, it has soon become the leading medium for marketing all over the world.
With all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can attract more customers to your brand. Below our top 10 advantages of internet marketing for your business.
The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.
One of the main advantages of online marketing for businesses is its low operating cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get a free listing in a wide range of business directories.
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.
Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts on the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.
The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.
One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.
i. When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.
In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.
In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.
The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.
Online marketing offers you a variety of benefits. If you’re looking for better ways to reach out to your audience, Yez Design is here to help. There are many services to choose from including email marketing, social media marketing, search engine optimization and pay per click marketing. Get in touch today.
SIX Common Internet Marketing Strategy
Internet marketing maximizes the value that comes with reaching consumers. As you engage more people, you grow your brand awareness and bring more visitors to your website. In many ways, it’s a perfect scenario for a mutually beneficial relationship.
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Frequently Asked Questions
We crafted this FAQ page to answer many of the frequently asked questions we were asked along the way.
No, we do not promise any of our clients for Ranking on Google first page. Since Google warns Digital Marketing companies not to promise for any clients. Google may change the Search Algorithm or Search ranking anytime. This will lead to false promise to the clients by promised Digital Marketing companies.
They may work on Black Hat SEO techniques which will give you immediate result within a month. But later your website may get blocked by any of the future Google updates. This will lead to losing business online permanently with that Website and Domain Name. Most of the real Organic results takes at least 2 months of time to display and rank website on first page of Google.
It depends upon the keyword and location you target for your website. If there is 2 or 3 words in your keywords, it may take minimum 3 months to rank on First page of Google. But if you have 1 word in your keyword, then it may take minimum of 9 months to rank on Google first page. 1 word keywords has highest search volume, therefore it requires more people to work for listing a website on first page.
Google Adwords PPC is the top paid advertising internet marketing technique. This can be implemented by anyone for their website. The more you spend, the more you receive traffic is not the right formula. If your Campaigns are created and maintained by PPC expert, then you spend less and receive more traffic with best Conversion or ROI (Return on Investment).
We charge you RM500 per month for a website Google Adwords maintenance. If your spend to Google Adwords is less than our maintenance charge, we will not proceed with your service. Minimum your spend to Google Adwords must be Rm1000 per month.
Your Ad might be disappeared in 1 week. At this point High search volume keywords (keywords helps to drive more visitors) may be charged for that week and your ads will disappear since your balance is zero. You need to make the payment to Google Adwords for showing your Ads.
It is strictly not advisable to add the Low search volume keywords due to less traffic. Low Search Volume means less traffic for that keywords. Google shows a red color text when you add low search volume keywords in your campaign. Always use high search volume keywords in your campaign. If you are not sure about adding high search volume and spending less amount, contact us. Our existing PPC experts analyze your campaign and execute for better traffic and conversions.
Every website in web explains about their Company or Business information with Text, Images, Presentation and Video Contents. These informations are splitted in different web pages with clear description of each product and services. But most of the websites does not appear in Search Engine and Social Media. Since they did not try Online Promotion for their websites.
Yez Design provides best Digital Marketing solutions for your Company by promoting different methodologies for reaching success every day. This can happen only if you Sign Up for Digital Marketing package or any of the Internet Marketing packages. After your Internet Marketing registration at Yez Design, our team starts working for your Company by creating images, videos, slides related to your Services and Products.
Finally they publish on targeted pages for gaining backlinks to your website. We do not just submit your links in third party websites for receiving more backlinks. Our team is specially assigned for a project by creating different content related to your business for Online Promotion. For all these Online Marketing promotion we charge you affordable cost in Monthly or Yearly Plan.
This is the Organic Internet Marketing techniques helps your website to rank. You pay only for the Internet Marketing company and not to Google. But in Google Adwords, you pay to Google as well as Internet Marketing company for daily maintenance for best ROI (Return on Investment).
Payment can be done via check, credit card or direct debit.
TRADITIONAL MARKETING VS ONLINE MARKETING
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?
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Our TOP 10 DIGITAL MARKETING STRATEGIES
So without further, we present our Top 10 Digital Marketing Strategies for growing your business in 2019. We’ll describe each strategy, list benefits and pitfalls. We’ tell you when you should use it, and when you should avoid it.
PPC stands for “Pay-Per-Click” advertising. You pay money to Google or Facebook or somewhere else to get your message in front of everyone else. You can advertise on a search Engine such as Google, Bing or Yahoo. Or you can advertise in Social Networks such as Facebook, Linkedin or Instagram. Or you can do Display Advertising, and advertise on site that are most related to your niche. In most cases, you can pay per 1000 impressions (CPM), or pay per click (CPC).
SEO stands for Search Engine Optimization. This is the art of putting lipstick on your sites to make them more attractive to search engines.
In many case, the same could be said for On Page SEO. By just doing these basic tasks, you can outrank over 80% of your competition. This is especially true for local businesses.
Besides on page SEO, there are plenty of things you can do outside of your webpage to improve your ranking in the Search Results Page.
You see, one of the biggest ranking factors in SEO is the links to your site. You want to get links from high authority websites are in the same genre as your own website. (high relevance). The more links to your website from high authority, high relevance sites, the better your site will rank is search.
One popular technique is guest blogging. Instead of writing a blog article on your own site, you write a guest blog on another website that has high domain authority in your field. At the end of the article, you close with a link to your site. Your website will get “link juice” from that site.
Google’s algorithms have become much better in the last few years. As a result, companies that want to be competitive in SEO, need to have a good Contents Marketing Strategy. They publish and promote useful content. After a period of time, the content is shared on social networks, and linked to via other websites. They then get the benefits of a higher domain authority in their field. With the additional traffic coming to their content, companies can then leverage those users to purchase products or services. These days, advance SEO has evolved into Contents Marketing of today.
So let’s say your business has a successful PPC Advertising Campaign, or get many visitors via blog or other SEO friendly ways. How do you capture those visitors to turn them into paying customers? The next step is to send those visitors to the landing page. Landing Page Optimization (LPO) is the design of landing pages to convert them into customers. The design of the actual page is key. A poorly designed landing page can cause your visitor to “bounce”, or leave your website to never return. These days LPO is turning into a data-driven science, highly dependent on Analytics. Often a small change in text or page layout can yield big changes to final results.
These days, the best most successful internet marketers all claim how important it is to build a high-quality email list of engaged fans. Most online businesses run Ad campaigns to a landing page, then offer them something free in exchange for an email list. Once on the email list, you can warm them up by feeding them information on a regular basis, until they are ready to purchase your product.
Marketing Automation is like email lists on steroids. First, you segment your lists based on where users in the buying cycle. Some categories are “Leads”, “Customer who purchased bad Product” and “VIP Customers” Then based on how users interact with your contents and on your website, you market to them based on their current intent.
These days Social Proof is becoming a big factor in Local SEO. Bing & Yahoo will take into account reviews on sites like Yelp. Google has it’s own review system, and for Local Search, they will put your business review ratings right in the service results page. Getting and maintaining a 5-star review will help you business stand out in the search results page. Having a 5-star review on Amazon is tantamount to selling your book.
There are many different ways that businesses can make an impact in the Social Networking space. Too many to list here, but here are a couple of examples:
- Answering questions on twitter to build an audience
- Building a Facebook fan page, getting likes, then target then audience with ads
- Answer questions Reddit or Quora to build a reputation
- Create a popular infographic and distribute it on Pinterest, have it go viral
Very few visitors that visit your website the first time convert, either buy something or leave their email address. So how do you get users to come back? Enter Retargeting Ads. This technology tracks visitors (usually via pixels). Once a user visits your site, sometime afterwards they start seeing your ads when they visit other sites on the internet. These ads will seem to follow them around the internet, no matter what sites they go. They are a little bit creepy, often referred to as “staking ads”. However, they are very effective to bring the user back to your site, since the user has previously shown “intent”.
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